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develop the virality of the post. This creates a very virtuous ecosystem. For the next big hand games, we think about giving the hand to the Instagram account to some players who are particularly active on social networks. Rajput Status vediostatus.com Hindi | Royal Rajput Status | Rajputana Status In English | Rajput Attitude Status | Rajput Love Status | Rajput Shayari This would create greater proximity to the audience and maximize responsiveness on the inside content. What is your strategy on social networks? On Facebook and Twitter, I run two accounts: one for the French Handball Federation and one for the French Handball team. On Instagram, there is one account per group, that is one for the men's France team and one for the France women's team. But eventually, I want to merge these two accounts so that girls can enjoy the visibility of boys. In general, I try to differentiate the contents. But some may be present on all three. All that is current, insider and partnership is for Twitter. For the general public, I communicate on Facebook and all the photos and videos can be found on Instagram. We had considered SnapChat, but we are not staffed enough to be sufficiently responsive. We will soon be coming to LinkedIn, but we are working to deploy a real content strategy related to our partnerships, our HR issues and the institutional federation. For the teams themselves, LinkedIn will not be exploited. We were historically present on Dailymotion, but we will soon be creating a YouTube channel to broadcast our videos. What are your KPIs? The position was created when I arrived a year ago. So it is still very new and with few elements of comparison. But my hierarchy is very attentive to the curve of followers. There must be no sharp decline. I am also on watch on keywords and Rajput Status vediostatus.com Hindi | Royal Rajput Status | Rajputana Status In English | Rajput Attitude Status | Rajput Love Status | Rajput Shayari hashtags to have a quantitative feedback. But empirically, it's commitment that counts. If a tweet does not work, I try to see what could have caused this and I change the wording for example. In competition, it's more complicated to do analysis. I also have financial requirements for the promotion of ticketing or merchandising. I work closely with all the teams so that we can communicate simultaneously, such as to unveil the new jersey. We have no figures to compare the results of this world cup. They will settle for next year. Overall, sales returns are very good since we are active on social networks. It's a strategy that works.